About us

Wiper and True is an independent, family-run business, employing over sixty talented individuals, united by the pursuit of Beautiful Beer. Today, this mantra shapes every aspect of the way we do business. Our treatment of our team, suppliers and customers; our impact on the planet; your individual experience in our taprooms: every touchpoint is considered through the lens of Beautiful Beer.

Due to continued success and to support our growth journey ahead we are seeking a passionate and creative Social Media and Content Executive to join our marketing team.

Overview

This new role is crucial in shaping our brand's voice and presence across all digital platforms, and growing our social media presence. The ideal candidate will be a self-starter with a passion for creative content, community engagement, and digital marketing. You will be responsible for implementing our social media strategy and tracking results, as well as creating compelling, high-quality content for the brand.

Key Responsibilities

Social Media Management

• Support the day-to-day management of our social media channels (brand and venues) across Instagram, Facebook, LinkedIn and other relevant platforms.

• Create and schedule engaging and relevant content that reflects our brand's TOV and aesthetic on a daily basis.

• Contribute to our comprehensive social media strategy tailored to our business objectives.

• Maintain the brand’s visual storytelling across digital channels.

• Utilise our taproom accounts to drive footfall to our venues and promote our events calendar.

• Monitor social media channels for trends, mentions, and competitor activity.

• Engage with the online community, responding to comments and messages in a timely and professional manner.

• Run social media advertising campaigns, track performance, and optimise for results.

• Analyse social media data and metrics to generate reports and inform future strategies.

Content Creation

• Produce engaging and creative content for our socials channels including Reels, Stories, video content, photography and additional marketing materials.

• Maintain a social media and content calendar and ensure timely delivery of all content.

• Work closely with the Creative Director to produce compelling visual assets using design tools.

• Work closely with external photographers to create content for our social channels and website.

• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimised for search engines (SEO).

• Collaborate with internal teams and subject matter experts to gather information and develop relevant content.

• Attend events at our own taprooms and externally to capture live content for our social channels.

• Liaise with the E-Commerce Manager to produce content needed for our webshop.

General Marketing

• Support the broader marketing team in executing the wider marketing strategy and campaigns calendar - this includes tasting, activations and brand events.

• Assist with trade shows and industry events, representing Wiper and True.

• Help co-ordinate influencer campaigns and outreach.

• Stay up-to-date with the latest digital technologies and social media best practices.

• Assist with reporting on overall digital marketing performance.

Skills, Knowledge and Experience Requirements.

Essential

• 2+ years experience as a Social Media & Content Executive or similar role.

• A creative eye with excellent content capturing and editing skills, with a strong portfolio to share.

• Solid knowledge of the Adobe Suite, SEO, keyword research, and Google Analytics.

• Familiarity with major social media trends and platforms, and their respective advertising tools.

• Strong organisational and time management skills, with the ability to manage multiple projects simultaneously.

• Have an aesthetic eye, instincts for digital relevance and enjoy creating engaging, scroll-stopping content.

Desirable

• Relevant qualification in marketing, communications, or a related field.

• Experience with tools such as Hootsuite, Shopify, Meta Business.

• Strong video filming and editing skills with proficiency in Adobe Photoshop, Premiere Pro and In Design.

• Deep interest in beer / food and drink.

Why come and work for us?

Wiper and True is a brewery dedicated to making Beautiful Beer and providing an extraordinary place to work and visit. Our employees enjoy a work culture that promotes trust, inclusivity, team-work and a continuous drive to improve and support each other.

Wiper and True is a registered Living Wage Employer and our benefits include cycle-to-work and tech schemes, beer and merchandise allowance, family and friends discounts on products and at our taproom, and opportunities for continuous professional development. Flexible working and job-shares will be considered.

We are an equal opportunities employer. We welcome applicants from all backgrounds and communities.

Location:  Old Market, Bristol

Salary:  £30,000 per annum

Hours: 37.5 hours per week Monday to Friday.

The requirement to attend events at our own taprooms and externally to capture live content for our social channels, may mean you are required to work some evenings and weekends.

How to apply

Please click on the apply here link and follow the instructions on our vacancies page, where you will be able to upload your CV and supply a link to your portfolio of work or previous work examples.

We are happy to make any reasonable accommodations to the application process to ensure any barriers are removed and the process is supportive. If you require any adjustments or support, please get in touch directly via the messaging options on the connect page, or via email to people@wiperandtrue.com.

By submitting your application to Wiper and True you are agreeing that you have read and understood Wiper and True’s Privacy Notice for Job Applicants, which can be found here:

http://www.wiperandtrue.com/applicant-privacy